AI video production
What a shoot can't reach, AI can.
A new spokesperson without a reshoot, a promo built from a flyer, narration in a second language, a pitch that moves. From a producer with twenty years behind the camera.
Delivered · Social promos
Rudy's Redeye Grill · White Bear Country Inn
One winter, three promos
A grill, its upstairs deck and the inn next door in White Bear Lake, promoting each other through the winter. A Valentine's Day spot, a New Year's Eve promo, and a promo for the World Junior hockey championship built to appeal to the kids who pick the hotel.
- Real
- A summer photo of the grill. The spokesperson, filmed there earlier. The New Year's Eve footage, shot on location.
- AI
- Snow in place of summer. The spokesperson reading a new script she had no time to record, in a voice close to her own. The fireworks and the bear's midnight slide down the pole. The whole hockey promo, from a printed flyer.
Spec · Social pitch
Ivologist
Preventative health
A test assignment for a health company focused on weight loss, to show what AI could do for their social channels. Two finished spots in two lengths.
- Real
- The brief and the direction.
- AI
- Everything on screen and on the soundtrack: the presenter, her voice and the text.
Spec · Pitch
Retail campaign mock-up
One idea, four takes
A shopper on a Paris street spots a pair of sunglasses and argues with herself about the price. The same idea run four times, the way an agency once pitched with sketches, except these move. The same prompt never comes back the same way twice, which is the point of showing all four.
- Real
- The idea, the character and the direction, refined over a few rounds of prompts.
- AI
- All four versions. The woman and the street hold steady from one to the next; only what she does changes.
Every piece on this page was generated or augmented with AI · Showcase on Vimeo (opens in a new tab)
A camera first,
AI where it earns its place
Twenty years of shooting and producing come first. AI covers what a shoot can't: a reshoot there is no budget for, a spokesperson who isn't available, a second language, a pitch that needs to move.
It starts from something real
Most of this work begins with material that already exists: a script, an earlier video, a location photo, a printed flyer, a book's illustrations. Bring what you have, and the AI works from that.
It takes rounds, not one click
Run the same prompt ten times and you get ten different results. Finding the right one is trial and error, and the piece that is chosen still goes through an edit and a polish, the same as anything shot on camera.
Voice does the heavy lifting
Narration generated from a script, in English and in French-Canadian, across several hundred training videos. A professional translator reviewed the French and changed very little. Getting the inflection and pronunciation right takes a few passes.
See it before it is shot
Agencies used to pitch with sketches and printouts. Now the mock-up moves. A client can see the idea on screen before anyone books a crew or a location.
Let's make
something worth seeing.
Fill out the brief and Rory will respond within 24 hours to discuss scope, timeline, and availability.